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Sharp, insightful thinking. A place to look at the industry in a fresh new light.

02 November 2017

The Best Halloween Campaigns 2017

Another year and another week full of spooky Halloween campaigns go by. Since we’re feeling the post Halloween blues, we thought we’d share some of our favourite campaigns from this week with you. Get ready for a fright…

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12 October 2017

The Most Misjudged Adverts of 2017

2017 is coming to an end, and another advert is causing controversy on the internet this week. With almost a year full of adverts beckoning we thought we’d look back on some that didn’t go down to well with the public…

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01 August 2017

Watch out LinkedIn... Facebook is coming for you!

Facebook is constantly developing new ways to grow its products and better its experience for users and businesses. Sometimes for the better and sometimes for the worse. As we know, some new features have been successful and some have been a failure, just like the world's worst sequel Speed 2 - Cruise Control.

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18 July 2017

Are you being authentic or selling out?

People LOVE authenticity, and why shouldn't we? It's something that the vast majority of us look for and influences how we buy into specific brands. Authenticity builds trust with a brand and makes the relationship with its users much greater helping to promote brand loyalty in those users.

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03 April 2017

The Best April Fool's Campaigns From 2017

April 1st rolled around again this weekend, and with it the joke products and adverts from a plethora of brands around the world launched for April Fool's Day.From the believable to the downright barmy, it's the day you can trust no brand.

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