Sharp, insightful thinking. A place to look at the industry in a fresh new light.
02 November 2017
The Best Halloween Campaigns 2017
Another year and another week full of spooky Halloween campaigns go by. Since we’re feeling the post Halloween blues, we thought we’d share some of our favourite campaigns from this week with you. Get ready for a fright…
12 October 2017
The Most Misjudged Adverts of 2017
2017 is coming to an end, and another advert is causing controversy on the internet this week. With almost a year full of adverts beckoning we thought we’d look back on some that didn’t go down to well with the public…
01 August 2017
Watch out LinkedIn... Facebook is coming for you!
Facebook is constantly developing new ways to grow its products and better its experience for users and businesses. Sometimes for the better and sometimes for the worse. As we know, some new features have been successful and some have been a failure, just like the world's worst sequel Speed 2 - Cruise Control.
25 July 2017
What does Facebook's video autoplay with sound feature mean for marketers?
This update from Facebook rolled out to users to make videos autoplay with sound on your device. This is very likely to annoy some users, while some won't even have noticed.
18 July 2017
Are you being authentic or selling out?
People LOVE authenticity, and why shouldn't we? It's something that the vast majority of us look for and influences how we buy into specific brands. Authenticity builds trust with a brand and makes the relationship with its users much greater helping to promote brand loyalty in those users.
03 April 2017
The Best April Fool's Campaigns From 2017
April 1st rolled around again this weekend, and with it the joke products and adverts from a plethora of brands around the world launched for April Fool's Day.From the believable to the downright barmy, it's the day you can trust no brand.
03 March 2017
Lessons we can learn from recent social media faux pas and marketing mishaps
Creating a killer campaign takes a lot of careful thought and planning but what happens when all that careful planning goes wrong? This Valentine’s Day saw London Dungeons creating a very different buzz with their social media campaign than what they had intended.
24 February 2017
More Twitter updates – Taking Customer Service to the next level
It’s no secret that Twitter is fast becoming the go-to tool for customers to contact businesses and for businesses to in turn use it to deliver awesome customer service but their latest update could well see them crowned as the customer service tool kings.
16 February 2017
Killer content is the key to your social media success
There is a very common misconception floating around at the minute that putting any old post onto social media for the sake of it is enough to build engagement.
09 January 2017
5 Ways To Ramp Up Your Social Media Success In 2017
Social media marketing has fast become an extremely powerful tool for businesses of all sizes.