Our thoughts

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Sharp, insightful thinking. A place to look at the industry in a fresh new light.

06 September 2016

Instagram vs Snapchat

Unless you have been stuck on an island with no phone reception and hardly any contact with the outside world, I am sure you are very familiar with Instagram’s latest update, ‘Instagram Stories’.

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10 August 2016

The mysterious world of Dark Social

When it comes to discussing Dark Social, the first thing to be sure of is that you don’t confuse Dark Social with the Dark Web. Believe me, these are two completely different things.

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01 August 2016

Hyper-Reality: Warping The Mind

These days it seems impossible to avoid the subject of virtual reality and augmented reality and it’s safe to say that they are taking the world by storm.

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12 July 2016

The power of Augmented Reality

Unless you have been hiding under a rock lately, you will have heard of Pokémon Go, the Augmented reality app that makes Pokémon appear in the world around you, from bars to gardens, stadiums to hospitals, and has whipped people across the globe into a frenzy to ‘catch ‘em all’.

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